Sales & EV Expert Apprenticeship – Stellantis &You Peugeot Newport

Website Stellantis &You


The role of a Vehicle Sales Advisor is to sell new and used vehicles and to provide each and every one of our customers with consistently high levels of customer service.

You’ll learn how to identify a customer’s needs and interests; advise customers; promote the features and benefits of vehicles; appraise vehicles, and negotiate difficult sales.

This exciting apprenticeship programme is ideal for someone who enjoys engaging with people, a challenging and varied working environment, and who wants to develop a long-term career with an ambitious automotive brand.

Robins & Day is an innovative, forward-thinking company with a passion for developing its employees to be the best they can be.

Our exciting new Sales & EV Expert programme has been designed to train and create outstanding Sales Advisors with strong Electric Vehicle knowledge. You will gain a professional, industry-recognised qualification along with key brand product and sales training to make sure you have the skills, knowledge, and behaviours to launch into a successful career within the ever-evolving retailer environment.

This is a 12-month programme full of dedicated training from our in-house trainer, multibrand emersion events, EV Awareness qualifications, and of course training provided by our dedicated Academy. All whilst gaining first-hand dealership experience.

The Company

Robins & Day is a manufacturer-owned dealership group, representing the Citroën, DS, Peugeot, and Vauxhall brands. Robins and Day operate 38 retailers across the UK, alongside 5 busy parts hubs.

Our dealerships are successful because of our people — they are the key; they live and breathe Our Values. They’re the heartbeat of our business and represent the foundations of our organisation. This is what our customers love and makes us stand out from the crowd.

We are part of the Stellantis group which employs 400,000 people across the globe. Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable, and sustainable mobility solutions.

Robins & Day, part of Stellantis is an equal opportunity employer.

“Here at Robins & Day you couldn’t ask for a better place to work. Great jobs, great products, great benefits and most importantly, great people! We’re excited you’re interested in joining one of the most respected brands in the motor industry.” James Weston – Chief Executive, Robins & Day


The Vehicle Sales Advisor role varies slightly by the employer, based upon the specific needs of the location. The below explanation is therefore a guide to support you in understanding what the role might entail.

Vehicle Sales Advisors, executives, or vehicle salespeople are responsible for selling new and used vehicles. Duties may vary depending on the type and size of the organisation.

Duties for this site are:

  • Managing sales and stock preparations day-to-day
  • Visual merchandising on the site every day
  • Digital merchandising – videos and photos for the website
  • Helping with customer enquiries
  • Supporting colleagues with the sales process

Other duties may include:

  • Greeting customers, discussing their needs and advising them on the most suitable vehicle
    • Arranging test drives
    • Negotiating sale and trade-in prices
    • Working out finance arrangements and packages, which may include organising registration plates, road tax, and delivery of vehicles
    • Highlighting any additional products relevant to the customer
    • Processing orders and completing relevant paperwork, which may include carrying out stock checks using manufacturers’ databases
    • Updating customers on the progress of orders and contacting potential customers to update them about new vehicles and deals
    • Updating stock lists
    • Managing advertising and updating the website
    • Keeping the forecourt and cars clean and tidy
    • Providing potential customers with relevant literature and information
    • Inspecting vehicles pre-and post-sale

In larger organisations you may work as part of a team, specialising in one aspect of selling. In smaller organisations you may be responsible for all aspects of vehicle sales.


Monday to Friday 8.30am – 5.30pm, however, each of our retailers will have different requirements. Total hours per week: 40.00.

All learners will be required to work the minimum apprenticeship duration of 30 hours per week. At least 20% of your working hours will be allocated to ‘off-the-job’ training. We’ll support you to understand the working hours during the recruitment process.


Our Apprenticeship Programme is an excellent way of ensuring we have high-quality people working within our business. We’re looking for ambitious candidates ready to take ownership of their development, work hard to achieve their potential, and grow with an ambitious employer.

The Programme typically lasts for 12-14 months and you’ll achieve a nationally recognised qualification.

We will support you to gain your Functional Skills, Core Skills in Scotland if you require them in Maths and English.

Block training is complemented by a combination of regular coaching visits from one of our experienced Coaches as well as Virtual Classroom sessions and E-Learning modules.


All of our opportunities receive a really good response and so we’re looking for you to demonstrate why you stand out from the crowd. We’re not looking for the finished article; rather we want to identify those people that are ambitious and demonstrate a willingness to learn, who are excited by the prospect of working with our fantastic, technologically advanced vehicles, and really engage in the recruitment process.

The Performance Academy commits to supporting the development of its Apprentices technical, employability, and broader personal development skills, to ensure they can progress and develop their career. That is why when it comes to selecting the right people to become apprentices, it’s as much about attitude as it is about vocational and academic success. That’s why in addition to the qualifications we require from you, we’ll also look for you to possess the following key behaviours. From problem-solving abilities to an enthusiasm for our industry, these are all attributes that will be vital in your role and will be assessed throughout the application process.

  • Willingness to learn
  • Team working/working with others
  • The motivation for the role/automotive and engineering interest
  • Personal responsibility and career ownership
  • Problem-solving


There are lots of opportunities to develop your career within our expanding business. Your early development is carefully mapped through your Apprenticeship journey with your learning focussed toward achieving an industry-recognised qualification.

This is the grounding for your future development within the network and opportunities exist, once qualified, to further develop your skills and to move into new roles.


Age: 16+

Prior Attainment: GCSE (or equivalent) grade A*-C or 9-4 in Maths and English. Predicated grades are accepted.

In Scotland, applicants must have or be predicted to achieve National 4 or above in English and Maths and either a Science or Technical subject. Standard Grades 1-4 and Intermediates are also accepted.

‘Equivalent’ grades include:

  • BTEC first diplomas and certificates
  • OCR Nationals
  • Key Skills Level 2
  • NVQs
  • Essential Skills (Wales)
  • Functional Skills Level 2
  • Core Skills (Scotland)

Do you have great communication skills? Are you determined? Confident?


  • £18,000 basic salary
  • 1 Year FTC with future opportunities
  • Customer Service Practitioner Qualification (+ Key Stellantis Product & Sales Modules)

Our other generous benefits are just as rewarding and can include:

  • Training at our dedicated Academy
  • Specialised training sessions with our in house trainer
  • 22 days’ holiday + bank holidays
  • Career progression
  • Employee Car Scheme
  • Employer Contribution Stakeholder Pension Scheme
  • Employee Share Scheme
  • Money savings at large retailers through the Reward Gateway

To be an equal opportunity employer, we are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability or gender identity. Stellantis are also accredited with the Defence Employer Recognition Scheme (ERS) Silver Award, that recognises organisations that pledge, demonstrate or advocate support to the armed forces community. Service Personnel and their families are therefore encouraged to apply. Please contact our recruitment team if you would like to discuss anything further or if you require any form of reasonable adjustments for any part of the recruitment process.

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